Elevate Executive
Coaching Programme for


  • Are there individuals in your business who have the potential to increase their impact and contribution?
  • Do you have leaders in your organisation aspirational for future growth and executive coaching would support reaching their goals
  • Are you seeking support for newly promoted leaders who would find 1-1 coaching beneficial.

Executive coaching provides powerful benefits for organisations across all of the above areas, enhancing team retention and engagement. Through executive coaching, leaders nurture their employees' development and create an environment of trust and understanding that encourages growth and business productivity.

Denise is an experienced professional Career and Development Coach who helps individuals identify strengths, weaknesses, values and goals - providing support as they strive to develop themselves personally and professionally. Executive Coaching leads to increased retention and a high return on your business investment due to increased productivity.

Overall, executive career coaching provides an invaluable service to organisations that are looking to foster a strong team culture and ensure high levels of employee engagement. Denise enables individuals to take ownership of their development, gain clarity about their ambitions and build successful relationships with others in the workplace. Through these effective coaching strategies, businesses can create effective teams that work together towards common goals - ensuring sustained success for years to come.

About Denise

After a senior career in retail leadership roles where she held field and head office roles leading operational teams during the growth of Next, managed department stores with House of Fraser, and enjoyed field management with Arcadia she moved into recruitment when becoming a Mum.

A Coach helped her identify what changes would support her enjoyment of working with people whilst also wanting to be part of family life – and recruitment was a great choice, offering flexibility (yes still long hours but malleable to the needs of family!), kept her involved with retail and the energy of a commercial sector she loved. She qualified as am ILM7 Coach in 2006, and having chosen to leave recruitment recently added a Firework licensed career coach qualification as her enjoyment of people being in the perfect career is something she is passionate about. Denise has worked with some fabulous brands recruiting senior leadership teams for a wealth of great brands including amongst others Selfridges, Habitat, Starbucks, Walt Disney, Realm, B & Q, Sainsbury's, World Duty-Free, Gap both in the UK and Internationally.

Her knowledge of talent management coupled with her passion for finding the ‘right fit’ for the candidate and client means that she will support people unreservedly to identify their career plan and the elements needed for success, now, and into the future – she loves to see individuals ongoing success with many of her clients having worked with her for over 25 years.


The Benefits of Coaching with Elevate Careers for your Organisation:

  • Increases the engagement and contribution of your employees
  • Improves the long-term retention of your high performing employees
  • Validates the commitment of the business to personal growth
  • Optimises identification and development of high potential employees
  • Supports the business succession plan and individuals’ aspirations
  • Improves the performance of key individuals in your teams
  • Supports identification and development of high potential employees
  • Helps identify both organisational and individual strengths and development opportunities
  • Encourages ownership of personal development

Coaching in organization and leadership settings is also an invaluable tool for developing people across a wide range of needs. The benefits of coaching are many; 80% of people who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships, and more effective communication skills. 86% of companies report that they recouped their investment on coaching and more (source: ICF 2009).

Investing in your people with Elevate Careers

With a core belief that ‘people are what creates the magic in successful businesses’ I support leaders to grow and be aware of their impact on individuals and ultimately the overall business performance.

At Elevate our goal is to partner and support forward thinking organisations to optimise their business results by supporting the growth of their most valuable asset; their people. The key element is partnership; we will listen to your goals, be committed to the desired outcome for the individual and the business creating a clear plan and share insights from the journey together which will make a difference to your business results as the process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.

Coaching is an investment both for the individual and the organisation, the very nature of coaching supports empowerment; unlocking answers to important questions and addressing concerns to optimise personal potential. When partnering with a Coach you frequently find that you already know the answers – the coaching partnership simply ‘allows you to unlock them’ and with a wealth of experience in retail Denise is focused on ensuring the individual and the business both enjoy a return on their investment!

The Elevate Executive Coaching programme is designed to support individuals’ growth in recognition of
them as Leaders for the future, supporting the development of skills, with enhanced self-awareness and exceptional leadership attributes, resulting in your senior people being well prepared for challenges of personal growth and ultimately increased accountability of contribution at a more senior level.

This programme is designed to optimise retention of your best talent as they will feel invested in and
fully engaged.

Elevate Careers Coaching Process

At Elevate we support organisations who are committed to investing in their team, with the goal of unlocking potential and developing future leaders, providing succession and growth for the individual and the business by giving them the tools and abilities to flourish in a thriving organisation .

  • Executive Coaching identifies objectives for each person individually; identifying where investment or energy is required to achieve them and creating a clear action plan.
  • It offers the coachee an opportunity to address limiting beliefs & behaviours; and to identify skill gaps or highlight topics to address for personal improvement.
  • The Coaching relationship offers a confidential 2-way discussion with a trusted external partner
  • where concerns and frustrations can be aired, discussed, and addressed in private.

As summarised superbly by The International Coaching Federation

  • Coaching is defined as partnering in a thought-provoking and creative process that inspires a person to maximize their personal and professional potential.

The coaching process

There are options for the the process to be either c.3 or 6 months; this  depends on the goals set and timings can be extended. These will be confidential coaching sessions between the Coach and the Coachee, with a Coaching contract agreed to in advance by them which clearly outlines the personal development goals for the programme.

Each session lasts between 60- 90 minutes and we work with the coachee to identify their goals and skills, and how they are contributing to the organisation by using accredited tools which identify potential opportunities for growth.

At Elevate Careers Denise is Accredited to ILM Level 7 and additionally Licensed by Firework Coaching, which is an international Career Coaching programme, providing a proven framework and set of tools, all accredited by The International Coaching Federation (ICF).

Programme Preparation

As a licensed Career Development coach with the Firework group; Denise uses these ICF accredited programme tools which provide a proven framework to support career development and personal growth. The Firework exercises are designed to support bright, motivated people bring out their creativity and resourcefulness whilst supporting their next steps in career development and personal growth and require the individual to complete self-reflection work in advance of sessions.

Psychometric testing:

A fundamental step in any change or growth process is to develop and improve self-awareness. In Personal Development Coaching the MBTI assessment, gives awareness about one’s own and others’ predilections to behave in specific ways. This information can then be used to improve
interpersonal skills, manage conflict, improve relationships, and inform career choices. I will work with current psychometrics or will suggest investment.

Personal strengths:

No matter where you are in life focusing on your character strengths adds a whole new dimension. Recent research shows that when you understand and activate your positive personality traits, you become more resilient, manage stress better, and find greater fulfilment in life overall. In this programme we use the VIA Institute on Character test to identify strength’s and opportunities to raise awareness of, optimise or suggest techniques to improve characteristics.


Coaching is primarily online, however dependant on location, in-person meetings can be accommodated within the M25. as well as one-one, group-based coaching is also offered.